Since 2008, Houda Bakkali has pioneered projects at the intersection of art, technology, and communication, delivering open-access digital art experiences for large audiences in public spaces and educational institutions. She is the first artist to stage solo exhibitions in international airports in Spain that combine physical artwork, augmented reality, and immersive formats, with women’s empowerment as the conceptual core, at Madrid Airport and Málaga–Costa del Sol Airport. She was selected by the legendary American magazine TIME for the outlet’s first Web3 art project. She has also presented her artistic work and creative vision at the Alliance Française, widely regarded as the world’s largest cultural institution, with over 140 years of history, on a major international programme spanning 36 cities and 22 countries. Additional milestones include a groundbreaking simultaneous exhibition across six civic centres of Barcelona City Council, the first ever XR project tribute to Don Quixote, and XR multimedia cultural-heritage initiatives developed with public and private institutions across multiple territories.

Since 2009, her practice has further connected health, creativity, technology, and communication through public outreach in immersive and AR formats, including over 100 interviews with leading figures in medicine and internationally recognised scientific and educational projects. Through simultaneous exhibitions and educational content, she builds partnerships between cultural institutions and learning communities to democratise access to digital culture. Her work has been presented in more than 30 countries.

Her work generates measurable cultural and educational impact by translating digital culture into accessible public experiences at a global scale. Through her artistic projects, she builds digital literacy and hands-on engagement with emerging technologies among diverse international audiences, demonstrating the practical value of creativity combined with technology across sectors including health and medicine, education, communication and marketing, tourism, and scientific dissemination. This impact is extended through structured masterclasses and educational programmes delivered in collaboration with cultural and academic institutions worldwide, ensuring sustainable knowledge transfer beyond the exhibition context.

Selected recognitions: New Talent Award at the International Festival Artists of the World (Cannes); four-time recipient of the American Illustration Award (New York); winner at the International Motion Awards (New York); four-time Graphis Silver Award (New York) plus honourable mentions; selected in London International Creative, Paris Design Awards, and Creative Quarterly (New York); featured in 3×3 Magazine (New York); twice named a “Distinguished Artist” by ArtAscent (Canada) and recipient of the “Excellence Award” from Circle Foundations (France), among other accolades. In 2020, her series “Creativity against Covid-19” was prominently featured in the United Nations global #UNCOVID19BRIEF campaign and received an award at the International Motion Awards (New York).

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