Houda Bakkali works at the intersection of art, communication and technology, developing projects that explore new ways of communicating knowledge through visual narratives and immersive environments.

Her practice combines physical and digital media, animation and emerging technologies as tools for creative communication, connecting artistic creation with education, public engagement and cultural and scientific communication. Through her work, she explores how visual language and new technologies can translate complex ideas into accessible and participatory experiences.

Since 2008, her practice has evolved within digital art, with a sustained focus since 2009 on health and scientific communication. Through this work, she explores how digital media can convey complex medical knowledge through accessible narratives and connect specialised content with broader audiences.

Working across international contexts, she develops and leads projects that bring together artistic practice, technological development and communication, applying a methodology that integrates visual storytelling, immersive technologies and educational frameworks to communicate knowledge across institutional and private sectors.

Bakkali has presented her work in contexts such as airports, cultural institutions, civic centres, educational platforms and international cultural programmes.

Alongside her artistic projects, she develops workshops, masterclasses and educational programmes, collaborating with international organisations, cultural institutions and private entities, extending her practice into training and applied creative communication.

Houda Bakkali was invited by TIME magazine to participate in its first Web3 artist programme, and her artistic practice has been internationally recognised and awarded.