Houda Bakkali is a multidisciplinary artist, expert in new technologies applied to art. Her work leverages the fusion of new technologies and art as a powerful tool for driving engagement, fostering creativity, and enhancing communicative, educational, and marketing processes, fields in which Bakkali has a strong experience. Her artistic journey began in 2008, and since then, her work has been showcased at both public and private events and institutions around the world. In 2018, she was awarded the New Talent Award at the Festival Artistes du Monde in Cannes, France, a recognition that brought her work to international prominence. She has led groundbreaking projects, including her exhibitions at the international airports of Adolfo Suárez Madrid-Barajas and Málaga-Costa del Sol. These exhibitions were the first-ever solo showcases at these airports to merge physical art, augmented reality, and immersive experiences, with a focus on the female figure. She also developed a global, pioneering project on digital art, augmented reality, didactic spaces, and new technologies across six Civic Centers of Barcelona’s City Council, again highlighting the figure of the woman. Additionally, she signed the first-ever extended reality, immersive, and multimedia educational project on Don Quixote, one of the world’s most iconic literary works.

In 2020, she showcased the first canvas with augmented reality at the first contemporary art exhibition in Monte Carlo, Monaco, held after the lockdown. Her art has been presented to the Mayor and the President of the Municipal Council of Sanremo at the iconic Casino of Sanremo and at the Palazzo Bellevue. She has exhibited at the Museum of Flowers in San Remo (Italy), held two solo exhibitions at Paradores Nacionales in Spain, and showcased her work at various prestigious venues such as the Carrousel du Louvre (Paris), Biarritz Casino, Pointe Croisette de Cannes, Palais de Congrès Bellevue de Biarritz, the renowned Reial Cercle Artístic in Barcelona, Al Riwaq in Bahrain, Hayy Jameel in Jeddah, Saudi Arabia at Dreamverse, the world’s first show of digital art and Web3 technology held in November 2021 in New York, at the Official College of Physicians of Málaga, etc. Additionally, her art has been featured at private events across Switzerland, the United States, France, Italy, Monaco, Spain, and more.

Through the prestigious Alliance Française (AF), Bakkali has showcased her art in a variety of countries, including the United Arab Emirates, Sri Lanka, Saudi Arabia, Bahrain, India, Indonesia, Thailand, Malaysia, the USA, Spain, New Zealand, Bolivia, Argentina, Mexico, Guatemala, Venezuela, and Colombia. This groundbreaking and innovative project blends physical and virtual art in a way that transcends spatial, generational, and temporal limits. The global artistic and educational initiative features simultaneous, multidisciplinary exhibitions where art becomes a powerful unifying force, connecting educational communities, cultural institutions, and local collectives, while seamlessly merging creativity with learning.

Bakkali’s creative vision is based on the female figure and empowerment, diversity in all its forms and contexts, dialogue, equality and building a future that strives for success without forgetting its heritage. Her work is characterised by sensual forms, rhythm, celebration and clear messages. Each canvas highlights universal values such as happiness, joy, friendship and a hopeful vision. A work that relies on new technologies to give new dimensions to each creation and to connect with new audiences, creating synergies through an art made to be shared, enjoyed and remembered. Her creative process begins on the physical canvas, where digital technology merges with acrylic and oil, and is complemented by other techniques, formats and digital platforms such as virtual and immersive spaces, animation, augmented reality, etc., which give each canvas a new dimension, not only aesthetic but also narrative. Creating a bidirectional line of communication, a playful and informative spaces in which the audience has a special protagonism.

Bakkali’s creative vision centers around the female figure and empowerment, celebrating diversity in all its forms and contexts, fostering dialogue, equality, and building a future that embraces success while honoring its heritage. Her work is defined by sensual forms, rhythm, celebration, and powerful messages. Each piece of art underscores universal values such as happiness, joy, friendship, and a hopeful outlook. By incorporating new technologies, her work adds new dimensions to each creation and connects with diverse audiences, fostering synergies through art that is meant to be shared, experienced, and remembered.

Her creative process begins on the physical canvas, where digital technology seamlessly merges with acrylics and oils, and is enhanced by additional techniques, formats, and digital platforms like virtual and immersive spaces, animation, and augmented reality. This fusion gives each piece not only an aesthetic dimension but also a narrative depth, creating a dynamic, two-way line of communication. Her art transforms into playful and informative spaces where the audience takes on a central role, engaging in an interactive experience that transcends traditional boundaries.

Bakkali’s work seamlessly integrates artistic and educational activities. She regularly delivers lectures, masterclasses, and workshops for a variety of institutions. Since 2009, she has been developing a transformative project focused on communication and health, exploring the impact of new technologies and art in medical communication. Her multidisciplinary project, *Art for Health*, utilizes innovative technological mediums to raise awareness and inform the public about breast cancer, and it was honored with the prestigious American Illustration Award in New York in 2023.

From her creative studio, Houda Bakkali collaborates with a diverse range of companies and institutions, managing a variety of artistic projects that span visual, immersive, interactive, and multimedia art. She also specializes in visual communication, marketing, and the digitalization and virtual design of educational content. Through her work, Bakkali continues to push the boundaries of how art and technology can drive both creativity and social impact.

Houda Bakkali is the first Moroccan-Spanish artist invited to participate in TIME magazine’s inaugural Web3 art project.. She is a four-time recipient of the American Illustration Award (New York) and has also won the International Motion Award (New York) and the New Talent Award at the Artists of the World International Festival in Cannes, France. Her work has earned prestigious accolades, including the London International Creative Award, the Paris Design Award, the Creative Quarterly (New York), and four Graphis Silver Awards in New York, among many other notable honors and recognitions.