L’Alliance Française Abu Dhabi Presents “Digital Art, Digital Culture” by Houda Bakkali
The Alliance Française Abu Dhabi hosts “Digital Art, Digital Culture”, a forward-looking exhibition by contemporary artist Houda Bakkali that positions art at the intersection of creativity, technology and education.
The exhibition brings together a curated selection of Bakkali’s most acclaimed works, inspired by cultural landscapes such as France, Italy and Monaco, alongside educational content that offers insight into digital art, the creative process, and the transformative uses of new technologies in contemporary artistic practice.
Conceived as an immersive and accessible experience, Digital Art, Digital Culture highlights the power of digital art to transcend spatial, temporal and generational boundaries. By fostering dialogue between diverse audiences, the exhibition redefines art as timeless yet contemporary, universal yet close, innovative yet deeply human—a shared language capable of connecting cultures and shaping the creative future.
Houda Bakkali | Augmented Reality, 2024
L’Alliance Française
“It is my honor to share my art and creative concept with L’Alliance Française Abu Dhabi. L’Alliance Française is synonymous with universality. Present on five continents in more than 136 countries, L’Alliance Française contributes to the preservation of French culture, creating synergies, opening itself to the world and being an indisputable reference of the impressive French cultural legacy, likewise L’Alliance Française is a reference of unity between civilizations, cultures and innovative ideas, looking to the future, creating synergies and encouraging new perspectives.
It is my greatest honor to share my art in my beloved Abu Dhabi inside this honorable institution with more than 140 years of legacy, the best representation of the French greatness. All my gratitude to the AF’s team and French Embassy in Abu Dhabi for their kindness and support from day one.” Houda Bakkali
Virtual exhibition | AF Abu Dhabi
Augmented Reality | AF Abu Dhabi
Digital Art, Digital Culture
“Digital art is not a trend, it is the present and the future. My art represents the need to tell stories through captivating and surprising environments, in which the viewer can immerse themselves, as is the case with augmented reality.
It’s a way to experience a variety of sensations and emotions with my artwork. It also allows me to expand the story and give it life or several lives, as many as I want. In addition, it’s a way to create more fun and unique environments, involving the viewer in the artwork and making it grow over time with new stories, settings and characters.
“Digital Art, Digital Culture” is a part of a global project focused on creativity and tech to inform, train and entertain, creating art with different uses, explaining new concepts, sharing new ideas and creative process. Creating a universal message of hope and joy, art and creativity, without generational or physical limits. A timeless and useful message.” Houda Bakkali
Hosted by the Alliance Française Abu Dhabi, Houda Bakkali’s exhibition stands as a powerful statement on the boundless versatility of digital art. The project demonstrates how digital creativity can generate global synergies, connecting audiences across cultures and geographies without borders or limitations.
Through augmented reality, multimedia content and immersive digital formats, visitors are invited to experience a curated selection of Bakkali’s most iconic works, reimagined through new technological layers that expand perception and engagement.
Conceived as a living, evolving virtual exhibition, the project will continuously grow, incorporating new artworks and destinations inspired by France, alongside didactic and educational content focused on digital art, creative processes and emerging technologies. The exhibition will also extend into physical artworks and live performances, reinforcing the dialogue between the virtual and the tangible. This dynamic format positions digital art not only as an artistic medium, but as a universal language adaptive, accessible and deeply human capable of redefining how art is shared, learned and experienced in the contemporary world.
