Art and new technologies come together in Houda Bakkali’s exhibition at the Chicó headquarters of the Alliance Française in Bogotá, Colombia. The exhibition will be open to the public until January 31, 2026.

Art is a powerful vehicle for the transmission of knowledge, the exchange of ideas, and the creation of universal messages that transcend spatial, temporal, and generational boundaries. This capacity becomes particularly relevant in the context of health education and public awareness. An artist’s signature, visual language, and personal brand can serve as an effective framework for conveying expert medical knowledge, validated by leading specialists, and for promoting high-quality information, prevention, early diagnosis, and greater awareness of diseases.

The main work of the exhibition is Art for Health, a piece dedicated to raising awareness of breast cancer. This approach underscores the importance of communicating with rigor, clarity, and impact, fostering prevention and early detection, enhancing understanding of the scientific challenges and advances that are shaping improved approaches to the disease, and encouraging a perspective that is both realistic and hopeful.

This artwork combines a large-format physical piece with audiovisual media, interactive elements, and augmented reality. Through its augmented reality version, the artwork allows the public to access medical and scientific content on breast cancer, focusing on prevention, early diagnosis, the importance of communication and health education, as well as the growing impact that new technologies are having in the field of research and early diagnosis.

“Interactivity and audiovisual media enable a deeper connection between the audience and the artwork. Through immersive experiences, viewers can enter the work’s multiple layers, become an active part of the creative process, and access information in a more engaging and intuitive way. This fosters meaningful participation, transforming the audience from passive observers into active participants. Such engagement significantly enhances dissemination, as effective dissemination is not only about understanding, but also about participation,” comments Bakkali.

Houda Bakkali’s Art for Health has been a central part of various outreach workshops led by Houda Bakkali and has been exhibited in numerous venues, from the Can Travi Civic Center in Barcelona where it was first presented in an exhibition space to the headquarters of the legendary Alliance Française in Auckland (New Zealand), Phuket (Thailand), Cuernavaca (Mexico) at Colegio Laico, and the Alliance Française in Valdivia (Chile); as well as at the Terrapuerto and the Alliance Française in Trujillo (Peru), and at the campuses of Antenor Orrego University and the University of Piura, in addition to Mall Plaza Piura and the Alliance Française of Piura, among other spaces.