Houda Bakkali: Empowerment Through Art, Science, and Technology
Houda Bakkali presented her artwork at Barcelona’s Can Travi Civic Center as part of the Empoderat Festival. The exhibition stood out for two works that seamlessly fused artistic creativity with new technologies, using them as a powerful medium to communicate medical and scientific knowledge.
From October 2 to 31, Barcelona’s Can Travi Civic Center presented the work of Houda Bakkali. The exhibition celebrated beauty, color, movement, diversity, and a hopeful vision of life through the female figure, conceived as a tribute to the artist’s mother. The show was part of the Empodera’t Festival, organized by the Horta-Guinardó District, the Barcelona Institute of Culture, and Barcelona City Council.
Blending physical and digital art, the exhibition pursued a seamless fusion between traditional artistic language and cutting-edge technology. It showcased the transformative potential of digital art and tools such as augmented reality, virtual environments, and multimedia resources to create and disseminate meaning, activate dynamic and bidirectional engagement, and place the audience experience at the center of the exhibition. Creativity transcended spatial, temporal, and generational boundaries.
The exhibition was distinguished by two works that fused artistic expression with new technologies, using them as powerful vehicles for the dissemination of medical and scientific knowledge.
“When new technologies converge with artistic creation, they become an extraordinary tool to disseminate, democratize, and universalize scientific knowledge. In this exhibition, two of my works act as bridges, bringing science closer to the public through creativity. We speak about art in all its forms, and we also share science in all its forms,” — Houda Bakkali
Art, tech & science
The exhibition was distinguished by two works that fused artistic expression with new technologies, positioning them as powerful vehicles for the dissemination of medical and scientific knowledge.
The project by Bakkali highlights the versatility of digital tools in communicating complex medical and scientific content, adapting messages to diverse audiences to ensure clarity, accessibility, and engagement, while promoting high-quality information, prevention, and early diagnosis.
In this context, the canvas emerges as a high-impact communication medium, transforming socially relevant knowledge into an accessible public asset that transcends spatial, generational, and temporal boundaries, while enabling real-time updates and the measurement of communication impact.
The artwork created to raise awareness about breast cancer by Houda Bakkali, has been featured by various media outlets and highlighted at the legendary Alliance Française in Valdivia (Chile), Auckland (New Zealand), San Diego (USA), Piura (Peru), Trujillo (Peru), Phuket (Thailand), Cuernavaca (Mexico), Bogotá (Colombia), among others.
