
When Art Meets Technology: From Creation to Impact
by Houda Bakkali
Technologies such as augmented reality, immersive environments, and artificial intelligence have emerged as powerful allies in the democratization of knowledge and collaborative work. They make it possible to transcend spatial, temporal, and generational boundaries; complement communication strategies; enhance audience engagement; support results-oriented approaches; and generate a positive impact across communication, information, education, and outreach initiatives.
How does the interplay between art and new technologies shape the creation of new spaces for dissemination?
How do these technologies foster cultural diffusion?
What new challenges and opportunities do they offer artists beyond the purely creative sphere?