The exhibition “Digital Art, Digital Culture” by Houda Bakkali, explores the capacity of digital art to expand traditional exhibition models, facilitating access, learning and cultural exchange among diverse audiences beyond spatial, temporal and generational boundaries.

Bakkali’s practice integrates printed artworks with immersive digital elements and augmented reality, establishing a structured and complementary relationship between physical and digital media.

This hybrid methodology enables new modes of interaction and interpretation, positioning digital technologies as tools for cultural mediation, visual communication and public engagement within contemporary art and educational contexts.

Through the use of augmented reality, immersive animation and multimedia resources, the exhibition articulates a dialogical relationship between artwork, exhibition space and audience. Visitor interaction functions as an integral component of the interpretative framework, reinforcing digital art as an accessible, adaptable and pedagogical medium for dissemination and knowledge transfer.