Houda Bakkali is a multidisciplinary visual artist whose practice combines physical art, digital animation, interactive, and immersive technologies (AR/XR). Her work examines the role of digital and immersive technologies as educational, interpretative, conceptual, and critical frameworks, assessing the uses, applications, and challenges of technology applied to art.

Bakkali has developed pioneering XR-based artistic projects presented in public and institutional contexts, including the international airports of Madrid and Málaga-Costa del Sol (Spain), civic centers of the Barcelona City Council, cultural institutions, and major international events. These projects position audiovisual, interactive, and immersive media as tools for critical understanding, education, communication, and audience engagement, expanding the role of contemporary art.

She has also developed an international educational and artistic project through the Alliance Française network, through which her work was presented in 36 cities across 22 countries. This initiative extended digital and immersive art practices across Europe, Latin America, the Middle East, Africa, Asia, and Oceania, adapting to diverse cultural, social, and institutional contexts.

Within the framework of this international project, her solo exhibitions were presented at Al Riwaq Art Space (Bahrain), she has also presented solo exhibitions at Hayy Jameel Residents Alliance Française (Jeddah, Saudi Arabia) and at the Alliance Française of Abu Dhabi, foregrounding the female figure as a central narrative axis and contributing to the dissemination of digital art practices within public and educational contexts. This project has been exhibited in schools, universities, and cultural centers in Latin America, including Colegio Laico de Valdivia (Chile), Discovery School (Cuernavaca, Mexico), and Terrapuerto (Trujillo, Peru), as well as the University of Piura and the Universidad Privada Antenor Orrego (UPAO) in Peru. Likewise, Bakkali’s work has also been featured at the Sofar Kampala Festival (Uganda). These initiatives reinforce the educational dimension of her practice, positioning immersive, interactive, and audiovisual art as instruments for knowledge transfer, cultural exchange, and interdisciplinary learning. 

Invited by TIME magazine, Houda Bakkali is the first Moroccan-Spanish artist to participate in TIME’s inaugural Web3 art project. Alongside her artistic practice, Bakkali maintains an active commitment to education and professional training. She regularly contributes to interdisciplinary initiatives, workshops, and lectures focused on immersive media, digital literacy, and visual communication within scientific, cultural, and institutional environments. She has delivered talks and workshops at institutions including the European Commission, the Alliance Française network, among others. Her work and creative vision have been widely featured in international media. 

Her practice has received multiple international awards, including the New Talent Award at the Festival International des Artistes du Monde (Cannes, France), four American Illustration Awards (New York), four Graphis Silver Awards (New York), as well as recognition from the London International Creative Awards and the Paris Design Awards, among others.