Houda Bakkali conducted a workshop to the team of the Alliance Française de Phuket, focused on the creative and strategic applications of art and new technologies within cultural institutions.

The session explored augmented reality as a key tool for marketing, communication and audience engagement, emphasizing its potential to enhance cultural experiences, expand institutional reach and foster meaningful connections with diverse publics. Through practical insights into her artistic process, Bakkali highlighted the growing role of emerging technologies in shaping innovative cultural and artistic strategies.