Since 2024, I have developed an international artistic and educational programme within the Alliance Française, centred on the dissemination of digital and immersive artistic practices as tools for expanding access to knowledge, creativity, and intercultural exchange. Implemented across 43 cities in 25 countries, this project brings together artistic development, learning environments, and public cultural spaces through exhibition formats that combine physical displays, digital content, and immersive technological experiences.
Most of my exhibitions have been accompanied by talks and masterclasses examining the challenges and opportunities of emerging technologies for artists and cultural organisations. Through these activities, I explore how technology-driven artistic practices extend beyond traditional formats, generating impact in fields such as healthcare, scientific research, education, and cultural development.
Within this context, I have designed and implemented hybrid exhibition models that interconnect on-site and virtual environments, enabling the simultaneous presentation of artistic productions across multiple geographical and cultural spaces. These approaches prioritise accessibility, interdisciplinary learning, and technological literacy, positioning technologically mediated art as a pedagogical, research-oriented, and knowledge-transfer medium.
Since 2024, I have participated in international cultural programmes organised by the Alliance Française and the Institut Français, including the Month of Francophonie 2025 and 2026 and Novembre Numérique 2024 and 2025.
During the 2024 edition of Novembre Numérique, my project was presented simultaneously in 11 cities across 9 countries and in 2025 was presented simultaneously in 15 cities across 9 countries, evaluating the capacity of digital artistic expression to generate shared cultural experiences.
Through the Alliance Française, my artistic practice has been presented in a wide range of academic, cultural, and community environments, including solo exhibitions in Abu Dhabi, Bahrain, and Jeddah, focused on public engagement with contemporary digital visual culture.
My projects have also been exhibited in public, institutional, academic and educational institutions across Mexico, Colombia, Mexico, Peru, and universities such as the University of Piura and UPAO University, as well as in the Terrapuerto de Trujillo, Peru and Sofar Kampala cultural festival in Uganda, expanding the global reach of my work. Additionally, the Alliance Française network in Ecuador presented “Digital Art, Digital Culture by Houda Bakkali” across five cities, alongside a free workshop on digital art and augmented reality.
Extended Reality as a Framework for Artistic Innovation and Cultural Dialogue
My artistic output encompasses physical artworks, augmented reality experiences, immersive and interactive pieces, digital animation, audiovisual productions, virtual exhibition environments, and video projections. This multidisciplinary approach encourages the integration of artistic creativity and technological innovation as a means of facilitating knowledge exchange across different cultural spaces.
My exhibition framework, Digital Art, Digital Culture, reflects the academic and cultural objectives underpinning my practice, evaluating how digitally mediated artistic production can operate as a universal platform connecting diverse audiences and broadening access to artistic and educational resources. Within the Alliance Française network and its institutional partnerships, my work is situated within initiatives that support international cultural dialogue and examine the role of technologically driven artistic expression in knowledge production and intercultural exchange.
A Multidisiciplinary Project
This multidisciplinary and cross-cutting project has enabled me not only to bring my work into different contexts and spaces, making it adaptable and accessible through the fusion of technology, education, and creativity, but also to establish a framework for reflection and critical debate on the application of technology in art.
It addresses ongoing questions regarding the challenges and opportunities of art–technology integration, inviting both answers and further inquiry: what is its purpose, what does this pairing contribute, how it enriches and impacts society, what limitations it presents, how its adoption differs between public and private spaces, and how it redefines the role of both the artwork and the artist.
Art is Art
This project has enabled me to examine how art, its value, meaning, concept, and motivations transcend technique, technology, physical space, formats, and the frameworks through which it is presented. For this reason, my project has consistently presented the same physical artworks across different formats, alongside continuously evolving digital versions. This has allowed me to observe the inherent adaptability of art as a physical work, as well as its impact through technologies and the content these technologies convey to audiences.
Abu Dhabi, Emirates; Auckland, New Zealand; Bogotá, Colombia; Cali, Colombia; Cartagena de Indias, Colombia; Chiang Mai, Thailand; Cochabamba, Bolivia; Cuenca, Ecuador; Cuernavaca, Mexico; Delhi, India; Guatemala City, Guatemala; Guayaquil, Ecuador; Hyderabad, India; Jeddah, Saudi Arabia; Kampala, Uganda; Kandy, Sri Lanka; Kuala Lumpur, Malaysia; La Antigua, Guatemala; La Plata, Argentina; Loja, Ecuador; Lusaka, Zambia; Madrid, Spain; Makassar, Indonesia; Manama, Bahrain; Maracay, Venezuela; Matara, Sri Lanka; Mérida, Mexico; Mexico City, Mexico; Newcastle, Australia; Penang, Malaysia; Piura, Peru; Portoviejo, Ecuador; Phuket, Thailand; Querétaro, Mexico; Quito, Ecuador; San Diego, United States; San Salvador, El Salvador; Santa Cruz de la Sierra, Bolivia; Tegucigalpa, Honduras; Trujillo, Peru; Valdivia, Chile; Villahermosa, Mexico; Xela, Guatemala.
Alliance Française: Culture Without Borders Since 1883
Founded in Paris in 1883 by prominent intellectual and scientific figures including Paul Cambon, Jules Verne, and Louis Pasteur, the Alliance Française is an international organisation dedicated to the promotion of the French language and Francophone cultures. With more than 800 centres operating in over 130 countries, the organisation constitutes one of the most extensive global cultural and educational structures, facilitating artistic circulation, intercultural dialogue, and knowledge transfer through comprehensive academic and cultural programming.