How does the interplay between art and new technologies influence the creation of new spaces for dissemination? How do these technologies foster cultural diffusion? What new challenges and opportunities do they offer artists beyond the purely creative sphere?

Technologies such as augmented reality, immersive environments, and artificial intelligence have emerged as powerful allies in the democratization of knowledge and collaborative work. They make it possible to transcend spatial, temporal, and generational boundaries, complement communication strategies, enhance audience engagement, support results-oriented approaches, and generate a positive impact across communicative, informational, educational, and outreach initiatives.

The challenges and opportunities introduced by technologies like augmented reality open up new professional horizons for artists in fields such as healthcare, pharmaceuticals, tourism, and education—sectors that value the versatility, functionality, and appeal of these tools for both specialized users and the general public. Their potential is ideally suited to the development of measurable, adaptable, and personalized actions, enabling rapid creation, real-time content updates, the design of immersive, interactive, and multimedia environments, and the strengthening of two-way communication.

Understanding the what, how, and why of augmented reality as well as when and for what purpose it should be strategically applied to traditional works of art is essential to grasp the emergence of an art form that goes beyond art itself. This evolution is made possible through well-defined digital environments, properly implemented technologies, strategic planning, and a clear orientation toward tangible outcomes.