THE ARTWORK WILL BE ON DISPLAY THROUGHOUT THE ENTIRE DON QUIXOTE READING DAY ON APRIL 21, 2024, FROM 10:00 A.M. TO 10:00 P.M., WITH THE OFFICIAL PRESENTATION TAKING PLACE FROM 8:00 P.M. TO 9:00 P.M.
Digital Art and New Technologies during World Book Day in Madrid
The work is signed by artist Houda Bakkali and will be presented at the Casa de Castilla–La Mancha in Madrid on April 21, from 10:00 a.m. to 10:00 p.m.
It is an innovative project based on extended reality that fuses art, new technologies, and cultural outreach to connect with new audiences and overcome spatial, temporal, and generational limits.
Throughout the day, visitors will be able to read Don Quixote through augmented reality.
The public will also be able to take part in immersive and virtual tours featuring the most iconic female figure from Don Quixote as the protagonist.
The Casa Regional de Castilla–La Mancha in Madrid will present “La ensoñación de Dulcinea”, a digital art exhibition that reinterprets Don Quixote through its female figure.
Augmented reality, immersive journeys, and audiovisual content come together in an original and innovative proposal that places women at its core. The work is authored by Houda Bakkali and forms part of her project “Dulcinea and Don Quixote in the Digital Age”, based on extended reality. It is an educational and outreach initiative that brings new technologies applied to art closer to the public and is the first to create a global intersection between the physical, the virtual, and the educational realms around this literary work.
Dulcinea will be one of the central figures of the day. Through Bakkali’s canvas and its augmented reality version, visitors will be able to read Don Quixote, explore new interpretations, and discover new platforms and tools to share and enjoy its evolving digital narratives offering a new way to experience the world’s most universal literary masterpiece, without geographic limits.
Creativity and Technology Redefine Don Quixote in an Immersive Journey From Castilla-La Mancha and Madrid to the world
If in 2023 Bakkali’s work transported audiences along a Route of Don Quixote through Castilla-La Mancha, this year the route will unfold across Madrid, illustrating the intersections that creativity and new technologies make possible, breaking spatial, temporal, and generational boundaries, and bringing Don Quixote closer through an immersive, interactive, and educational approach.
Immersive Journeys and New Routes of Don Quixote
While in 2023 Houda’s work brought the Route of Don Quixote to life through augmented reality and immersive experiences set in Castilla–La Mancha, this year the most iconic female figure in Cervantes’ universe travels through Castilla–La Mancha and Madrid.
The project offers the public not only the artistic work itself, but also its creative process and multiple versions. At the same time, it highlights some of the most well-known passages of Don Quixote, provides relevant links about the work and its inspirations, and invites audiences to discover Quixote related routes and landmarks, as well as events at the Casa Regional and other featured content. All of this will be accessible and interactive through free applications and digital tools, allowing visitors to experience the immersive version and read Don Quixote through Bakkali’s canvas using augmented reality.
This initiative offers a playful, educational, and innovative way to share Don Quixote free from spatial and temporal limitations connecting with new audiences and new generations through creativity and the full potential of emerging technologies.
Art and New Technologies
“It is wonderful to be able to present this project, which once again exemplifies the potential of digital art to entertain, inform, connect generations, and expand audiences. Art, literature, and technology merge in the world’s most universal literary work, looking to the future while honoring tradition and legacy. New technologies allow art to go beyond aesthetics and emotion, taking on new dimensions capable of capturing the public’s attention in a playful and engaging way, sparking curiosity and dynamism.
In my work ‘La Ensoñación de Dulcinea’, two perspectives are set in contrast, representing euphoria and serenity a tribute to beauty and optimism. A balance between reality and fantasy. It embodies a romantic yet transgressive ideal that reflects the kind of art I create art that exists and does not exist at the same time,” says Houda Bakkali.
VENUE: CASA REGIONAL DE CASTILLA–LA MANCHA | 4 CALLE DE LA PAZ, MADRID
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