ºProject Title: Art, Tech & Health

Artist: Houda Bakkali

Year: 2026 | Ongoing series; principal pieces completed. Ready-to-exhibit (v1).

Project Summary / Abstract

An interdisciplinary XR work exploring how emerging technologies and creativity can share scientific and medical knowledge in an accessible, participatory, and emotionally engaging way through global audience experiences.

Project Description

“Art, Tech & Health” by Houda Bakkali explores the intersection of art and emerging technologies as a vehicle for knowledge, awareness, and social engagement in the field of health. Rather than treating the artwork as an autonomous end, the project positions artistic practice as a critical interface through which scientific information, medical advances, and preventive knowledge are translated into accessible, emotionally resonant experiences, grounded in scientific accuracy and responsible communication. Conceived as a multidisciplinary and scalable project, Art, Tech & Health unfolds across multiple formats including vector illustration, animation, interactive content, audiovisual and multimedia works, and augmented reality. This plurality of media is not an end in itself, but a strategic framework for mediation, allowing the message to circulate across physical and digital contexts, reach diverse audiences, and transcend spatial, temporal, and generational boundaries. Through this approach, art and technology function as complementary tools to expand access to knowledge, reinforce public understanding, and create spaces for reflection, participation, and collective awareness within the context of public health.

Objective

This piece aims to clarify scientific and medical communication by using accessible technologies to translate and humanize complex knowledge through the personal and professional artist experience. Technological complexity and spectacularity is not presented as an end in itself, but transformed into a vehicle for making science approachable through art and creativity.

Statement

“Art, Tech & Health” by Houda Bakkali explores the intersection of art and emerging technologies as a vehicle for knowledge, awareness, and social engagement in the field of health. Rather than treating the artwork as an autonomous end, the project positions artistic practice as a critical interface through which scientific information, medical advances, and preventive knowledge are translated into accessible, emotionally resonant experiences, grounded in scientific accuracy and responsible communication.

Artistic Concept and Relevance

Conceived as a multidisciplinary and scalable project, Art, Tech & Health unfolds across multiple formats including vector illustration, animation, interactive content, audiovisual and multimedia works, and augmented reality. This plurality of media is not an end in itself, but a strategic framework for mediation, allowing the message to circulate across physical and digital contexts, reach diverse audiences, and transcend spatial, temporal, and generational boundaries. Through this approach, art and technology function as complementary tools to expand access to knowledge, reinforce public understanding, and create spaces for reflection, participation, and collective awareness within the context of public health.

Medium and Technologies

“Art, Tech and Health” is a multidisciplinary work created in several languages and adapted for all audiences.

It is designed to be shared without spatial, temporal, or generational limitations.

The work combines:

• A large-format print as the primary visual storytelling medium.
• A motion graphics piece introducing dynamic visual narratives with educational content and information on how technology and creativity impact and improve science and medical communication.
• Interactive augmented reality (AR) layers designed to connect audiences with educational content and information on how technology and creativity impact and improve science and medical communication.

Technical requirements

• Physical exhibition space for the printed artwork (100 × 75 cm).
• Mobile devices and internet access to experience the AR content via a free app or QR.
• Projector or screen to display video content.

Deliverables

• Print (100 × 75 cm).
• Augmented Reality (AR) experience, accessible via QR code or/ free app.
• Video (1-minute loop, subtitled).

Current status

Ongoing series; principal pieces completed. Ready-to-exhibit (v1).

Target audience (cross-disciplinary)

Scientists, artists, general audiences, students, patients, and cultural mediators.

What audiences will learn or experience

The impact of creativity and emerging technologies on science communication and medical dissemination, a field Houda Bakkali has been working in for many years. From this perspective, several layers focus on highly specific medical and scientific topics of current relevance and global social interest.

Audience Experience

The audience engages with the work through multiple entry points that combine observation, interaction and immersion.

• The audience can access the virtual content through QR codes or by scanning the physical artworks with mobile devices to experience immersive augmented reality pieces.
• They can also view versions of the work through an audiovisual format conceived as learning piece.

Each piece and each piece is conceived as a continuation of another, creating a unified framework in which audiences can participate, experiment, and learn.

Research and Methodology

The work is based on interdisciplinary artistic research that integrates:

• Development of both physical and interactive-immersive visual narratives and platforms.
• Audiovisual content and experimental video-learning formats.
• Scientific documentation and conceptual interpretation: interviews, articles, podcasts, infographics, etc.

Impact and Contribution

The work aims to:

• Bring the general public closer, globally, without generational limitations, and without spatial or temporal barriers, both within and outside the traditional art ecosystem, as well as within and beyond digital art spaces, to the real impact, tools, challenges, and opportunities of the intersection between new technologies and creativity, in order to convey scientific and medical knowledge through different platforms and formats.
• Learn about and experiment with this intersection, and explore the potential of digital art and its tools beyond aesthetics and expressive impact.
• Provide access to all the work’s content through open tools and resources that help democratize and universalize knowledge, making it more inclusive and easier to understand and implement for all audiences.