Since 2009, Houda Bakkali has been actively engaged in the field of medical and health communication, conducting more than 100 interviews with leading physicians across multiple specialties. Alongside this work, she has developed editorial, multimedia, interactive, VR and AR projects, creating communication and educational content focused on health at a global scale. This long-term educational initiative has been recognised with the WIS Certificate (Web of Health Interest).
Her commitment to advancing effective health communication has also been acknowledged internationally. In 2024, she received the American Illustration Award (New York) for her project “Art for Health”, which integrates art and health to enhance clarity, accuracy, and impact in medical communication. Previously, in 2020, her series “Creativity Against Covid-19” was included in the global #UNCOVID19BRIEF campaignlaunched by the United Nations and was subsequently awarded by the International Motion Awards (New York).
Her work underscores the essential role of communication in healthcare, particularly in supporting patients, families, and medical professionals. By combining new technologies, innovative communication strategies, and creativity, her practice contributes to a more sustainable, accessible, and understandable healthcare ecosystem, pointing toward a future in which technology, communication, and creativity reinforce one another.
Art, Tech & Science
Houda Bakkali’s Art for Health has been a central part of various outreach workshops led by Houda Bakkali and has been exhibited in numerous venues, from the Can Travi Civic Center in Barcelona, the legendary Alliance Française in Auckland (New Zealand), Phuket (Thailand), Cuernavaca (Mexico) at Colegio Laico, and the Alliance Française in Valdivia (Chile); as well as at the Terrapuerto and the Alliance Française in Trujillo (Peru), and at the campuses of Antenor Orrego University and the University of Piura, in addition to Mall Plaza Piura and the Alliance Française of Piura, among other spaces.
Houda Bakkali explores the intersection of art and emerging technologies as a vehicle for knowledge, awareness, and social engagement in the field of health. Rather than treating the artwork as an autonomous end, the project positions artistic practice as a critical interface through which scientific information, medical advances, and preventive knowledge are translated into accessible, emotionally resonant experiences, grounded in scientific accuracy and responsible communication.
Conceived as a multidisciplinary and scalable project, Art, Tech & Health unfolds across multiple formats including vector illustration, animation, interactive content, audiovisual and multimedia works, and augmented reality. This plurality of media is not an end in itself, but a strategic framework for mediation, allowing the message to circulate across physical and digital contexts, reach diverse audiences, and transcend spatial, temporal, and generational boundaries. Through this approach, art and technology function as complementary tools to expand access to knowledge, reinforce public understanding, and create spaces for reflection, participation, and collective awareness within the context of public health.
