Art for Health

On the occasion of Breast Cancer Awareness Month (2025), Houda Bakkali presents “Art for Health”, a work that pays tribute to all breast cancer patients, their families, and the specialists who address this pathology. A project in which the artwork comes to life through augmented reality not only to raise awareness through Bakkali’s creativity, but also to inform, demystify, encourage prevention and early diagnosis, and understand the true impact of new technologies on diagnosis and clinical treatment.

An innovative and dynamic concept in which the audience, by scanning the physical artwork, can view the augmented reality version—immersive, audiovisual, and interactive—which leads to informative content that is updated over time and invites the viewer to engage with the work. The exhibition will be shown simultaneously in different venues across different countries.

This exhibition exemplifies the power of the combination of art and new technologies to convey, through the creativity of artists, the best health-related content signed and endorsed by top specialists and documented by accredited sources. Measurable content that can be updated in real time, whose dynamic nature allows it to adapt to each piece of information while covering every detail, open to all spaces and all audiences. A didactic and communicative approach, as well as a way of raising awareness that goes beyond aesthetics, providing usefulness and sharing knowledge. Making responsible use of technology and merging art with the most human of sciences: Medicine. A science that, as indicated by Dr. Aureli Torné Baldé, Head of the Gynecologic Oncology Unit at Hospital Clínic de Barcelona, Associate Professor of Obstetrics and Gynecology at the Faculty of Medicine of the University of Barcelona, and member of the Royal Academy of Medicine of Catalonia, has communication as a key element. Dr. Torné points out that “communication plays a fundamental role in the approach to breast cancer”, impacting multiple aspects. It is important to educate the public, and well-designed public health campaigns can increase awareness and motivate women to participate in screening programs or adopt healthier lifestyles. In addition, communication in the care of breast cancer patients is essential to ensure that they understand their disease, the diagnostic and treatment options, understanding the benefits and risks of each option and facilitating informed decision-making. Empathetic communication and psychological support are fundamental for patients and their families, as they help them manage the stress, fear, and uncertainty associated with the disease.

The exhibitions are free to attend and have a clear educational focus, seeking to convey to the public the potential of digital tools in combination with digital and traditional artistic expression.