Art and new technologies open up new possibilities for creatives and society, also make it possible to communicate health and medical information on prevention and early diagnosis, as well as to raise awareness, demystify and communicate medical issues through creativity and the inexhaustible resources of digital art with a unique vision, the vision of each artist. As every year, this is my tribute to the strength of patients and families, to the work of doctors, health professionals, researchers, scientists and disseminators in their work to fight, cure, care, inform and raise awareness about breast cancer.
Art and tech becomes a bridge connecting the audience to the emotional core of breast cancer awareness, making the artwork not just something to admire, but also a journey to embark upon.
‘Art for Health’ artwork combines digital illustration, motion graphics and augmented reality to honour the strength and resilience of women and families affected by breast cancer.
Breast Cancer Awareness Month is an annual reminder of the battles fought by countless women and their families. It’s a time to stand together in solidarity. ’Art for Health’ blends technology, colour and a deep-rooted appreciation for the strength of women. The piece underscores the immense potential of art and new technologies in circulating vital health content. This digital masterpiece showcases the capacity of art to transcend its aesthetic boundaries and carry a profound and useful message to inform and demystify the disease, also to give a hopeful message to patients and families.
ART AND NEW TECHNOLOGIES: THE PERFECT TOOLS FOR DISSEMINATING HEALTH CONTENT
“With this artwork based on digital illustration, motion graphics and augmented reality, I seek to raise awareness about breast cancer, honouring all women, families and doctors… I put the focus on art and new technologies as the perfect tools for disseminating health content. Art and new technologies help us to promote information, prevention and early diagnosis too, and they are a perfect tool to spread a hopeful vision about this illness,” says Bakkali.
At the heart of Bakkali’s artwork is augmented reality, a dynamic tool that has the potential to revolutionize the way we interact with art. By layering the physical world with digital information, augmented reality brings an added layer of depth and interactivity to the artistic experience. Since 2009 Houda Bakkali has developed an educational and informative project on communication and health. She interviewed more than 100 top doctors, as well as developed different academic, graphic, multimedia and audiovisual works on communication and health. Her latest project (2023) highlights the effectiveness of combining art and tech for information and breast cancer prevention.
American Illustration 43 Winner
“Art for Health ” has been awarded with the prestigious American Illustration 43, New York 2024. Thank you very much distinguished jury, a panel of art and design professionals from GQ, Entertainment Weekly, Los Angeles Times, Workman Publishing / Hachette Book Group, WIRED, The New York Times Sunday Business, The New Yorker, Disney+Hyperion, among others creative directors. My illustration has been selected from among 8000 participating entries.
My artwork “Art for Health” combines digital illustration, motion graphics and augmented reality. In this piece I seek to raise awareness about breast cancer, honouring all women, families and doctors… I put the focus on art and new technologies as the perfect tools for disseminating health content. Art and new technologies help us to promote information, prevention and early diagnosis too, and they are a perfect tool to spread a hopeful vision about this illness. In ‘Art for Health’, art and tech becomes a bridge connecting the audience to the emotional core of breast cancer awareness, making the artwork not just something to admire, but also a journey to embark upon.
