Houda Bakkali’s artworks are the result of a rich creative process that fuses photography, vector illustration, digital collage, animation, and acrylic painting. Each creation is a dual piece: a one-of-a-kind physical canvas paired with an immersive augmented reality (AR) experience. By scanning the artwork, viewers unlock a new, interactive dimension that can be explored anytime, anywhere. This immersive layer brings the piece to life, inviting the audience into a world of movement, sound, and multimedia interaction.

The use of AR adds a dynamic, personalized aesthetic that transforms the canvas into a living artwork, offering an exclusive, sensory-rich journey through its layers, animations, and visual narratives. As boundless as the imagination itself, this immersive dimension makes each viewing experience uniquely engaging and ever-evolving.

The canvas becomes a powerful communicative, informative, and entertainment tool that leverages innovation and creativity to connect with audiences of all generations, without spatial or temporal limitations.