Houda Bakkali is an award-winning visual creative, expert in visual communication & marketing, multimedia & interactive design. MORE
From her studio La Bonita Digital, she works for different companies and institutions, managing different projects, both communications & marketing, as well as multimedia & interactive projects, edTech, digitalization…, She has been collaborated with the Ibero-American Organization for Science, Education and Culture (OEI), developing a project about health and communication which was recognized with the WIS certificate.
With a long career as a digital creative, in 2008 she published her first digital series called “Africa sweet and Pop”. In 2018 the “Beautiful African Woman” projected her onto the international scene, winning prestigious awards such as The New Talent Award at the Festival International Artistes du Monde in Cannes, festival sponsored by the City Hall of Cannes.
Houda has been honored with awards from the American Illustration (New York), International Motion Award (New York), the New Talent Award at the International Festival Artists of the World in Cannes, London International Creative, Paris Design Award, Creative Quarterly (New York), and for four times the Graphis Silver Award (New York), among others distinctions. Likewise, she has been selected by acclaimed TIME magazine for its first NFT drop.
Her colorful works are created by combining digital illustration and mixed technique as well as motion graphics and augmented reality. Her art has been exhibited worldwide and her techniques and creative process have been recognized by different international magazines, institutions and iconic spaces including the Palazzo Bellevue, the Museum of Flowers in Sanremo (Italy), the emblematic Casinó di Sanremo (Italy), the Spain Culture in New York, Paradores Nacionales (Spain) or the House of Castilla la Mancha in Madrid, the Illustrious College of Physicians of Málaga, etc. Her art has been exhibited at international art fairs as well as private events in Biarritz, Paris, Geneva, New York, Monaco, Barcelona, Madrid, etc.
“Her style is unmistakable and derives from a sophisticated and often ironic mimesis of the popular contents of the urban environment, reworked through a lively chromatic pop range and an elegant and essential design. The artist seems to consider the urban scene as a festive visual spectacle in which the images imply a multiplicity of messages, of logical, emotional and symbolic meanings: metropolitan details coming from different cultures flow into her works, unexpectedly merging into a new balance without generating conflicts. Her language shares with the “historical” Pop Art the intent to arouse in the viewer an immediate response and the awareness that the multi-faceted cultural horizon in which we find ourselves living is a reality that cannot be evaded or denied, but must be investigated and understood in its formative factors and in the interconnections that animate its dynamics.
In the digital age, in which the human component appears increasingly powerless in the face of a foreign and impersonal macrosystem, Houda uses new artistic techniques as a tool for a peaceful protest, as a means to reinvent the world by claiming the centrality of the human being incorporating augmented reality into her creations to give a different dimension to each artwork and making the public enjoy an immersive experience, bringing art to life.” Review by Juliet Art Magazine (Italy).
Houda Bakkali, the colors of independent woman
Digital art for digital era
In the digital age, in which the human component appears increasingly powerless in the face of a foreign and impersonal macrosystem, Houda Bakkali uses new artistic techniques as a tool for a peaceful protest, as a means to reinvent the world by claiming the centrality of the human being. In the series «Too many fish, too few loaves» for example, we see the outline of a contemporary business man watching with greed a large floating fishbone, surrounded by a fine dust of colored polka dots. This apparently carefree image immediately tells the violent competitiveness of a world that is increasingly impoverished of its resources and the scandalous inequality of a wealth that is the prerogative of the few to the detriment of the majority of the community. But at the same time, the image seems to prefigure the imminent victory of color, a disruptive vital force that will succeed in subverting the status quo in a new harmony. Here the artist’s gift of speaking about the problems of our times with depth and lightness is more evident than ever, proposing positive models of thought and behavior without reducing the explosive reach of her message. The time of fantasy and dreams can be here and now, if we actively engage in a mutual dialogue to reach love and hope.
Review by Juliet Art Magazine
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