Starting November 10, the Alliance Française of Matara presents the exhibition Digital Art, Digital Culture by Houda Bakkali. The project integrates physical artworks with augmented reality, proposing an expanded exhibition format that enables new forms of interaction and interpretation within contemporary visual culture.

The exhibition is complemented by a virtual gallery, multimedia content and educational resources designed to contextualize digital art, its applications and its key challenges within current cultural and technological environments. The project takes place as part of Digital November, a global initiative promoted by the Institut Français to support and disseminate digital art and culture internationally.

Through the convergence of physical media and emerging technologies, the exhibition examines the capacity of digital art to extend the traditional exhibition space, facilitating access, learning and cultural exchange across diverse audiences, beyond spatial, temporal and generational boundaries.

The use of augmented reality, virtual environments and multimedia tools strengthens communication between the artwork, the exhibition space and the public, fostering a participatory and bidirectional experience in which audience interaction plays a central role in the processes of cultural mediation and education.

From November 10 to 30

Physical Exhibitios at Alliance Française of Matara