Starting November 10, the Alliance Française of Matara, Sri Lanka, presents “Digital Art, Digital Culture” by Houda Bakkali. This exhibition fuses physical artworks with augmented reality, offering visitors a new way to experience art more immersive, playful, and interactive. The show is complemented by a virtual gallery, multimedia content, and educational materials that explore the world of digital art, its uses, applications, and challenges. It takes place as part of Digital November, a global initiative by the Institut Français that celebrates digital art and culture around the world.

At the heart of the exhibition lies beauty, color, dynamism, diversity, and a hopeful vision of life, all expressed through the figure of women. It pays tribute to the artist’s mother and to the strength and creativity of femininity. The exhibition also seeks to demonstrate the power of digital art to transcend spatial, temporal, and generational boundaries creating connections between audiences and transforming art into something timeless, universal, accessible, and joyful.

Digital art and emerging technologies such as augmented reality, virtual environments, and multimedia tools enhance the communication between the artwork and the audience, generating a dynamic and participatory dialogue. In this way, the viewer’s experience becomes an essential part of the artistic narrative.

From November 10 to 30

Physical Exhibitios at Alliance Française of Matara