From March 18 to May 2, 2026, the Alliance Française of Chiang Mai, Thailand, hosts the exhibition “Digital Art, Digital Culture” by Houda Bakkali. The exhibition integrates physical and digital works in which the use of augmented reality, animation, and interactive elements predominates, proposing an exhibition format that allows the public to explore new forms of artistic interaction and interpretation.

The exhibition is complemented by a virtual gallery, multimedia content, and educational and outreach resources aimed at contextualizing digital art, its applications, uses, and main challenges within the contemporary cultural landscape. The project is developed within the framework of the Month of Francophonie, an international event that celebrates the diversity of Francophone cultures.

Through the convergence of physical media and digital technologies, the exhibition examines the potential of the combination of creativity and digital tools to expand the limits of the traditional exhibition space, promoting access, learning, and cultural exchange among diverse audiences beyond spatial, temporal, or generational barriers.

The use of technologies such as augmented reality, virtual environments, and multimedia resources strengthens the communication between the artwork, the exhibition space, and the audience. This approach fosters a participatory and bidirectional experience in which visitor interaction becomes a key element in the process of cultural and educational exchange.

The exhibition highlights the female figure and perspective, in tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an intersection between illustration and voluptuous flowers, it seeks to convey a joyful, hopeful, and optimistic vision of life.

EXHIBITION LOCATION: 138 Charoen Prathet Rd, Tambon Chang Khlan, Mueang Chiang Mai District, Chiang Mai 50100, Tailandia

FREE ACCESS