Houda Bakkali presented at the Parador Antonio Machado: “Soria: New Technologies and Digital Art”, a multidisciplinary project that focuses on digital art and new technologies as tools for education, information, and entertainment, and which is part of the cultural program of the Diputación de Soria. The event also featured an immersive exhibition, through which attendees were able to see how the artist’s canvases came to life through augmented reality.
“Soria: New Technologies and Digital Art” aims to expand the boundaries of artistic expression, seeing in digital tools and technologies the possibility of creating new spaces and narratives to inform, educate, and entertain that transcend theoretical discourse and contemplative projects, seeking practicality and usefulness. Creating impactful messages, conveying information and content from across multiple disciplines and any discipline through an original perspective capable of generating enthusiasm and making the message memorable, encouraging action, and generating more participatory and long-lasting dynamics over time, capable of growing.
The project places special emphasis on the use of artificial intelligence, augmented reality, the metaverse, and immersive spaces, as well as Web3. Technologies that are becoming increasingly common in cultural, tourism, educational, medical, sports sectors, etc.
“Soria: New Technologies and Digital Art” analyzes the uses of these tools, their creative process, their economic impact, and their practical application in artistic, cultural, heritage and tourism sectors, etc.
On November 10, the Parador de Cangas de Onís will host the lecture “The Use and Impact of New Technologies Beyond Art”. The talk is part of the Cultural Encounters organized by Paradores, the City Council of Cangas de Onís, and the University of Oviedo.
The meeting seeks to focus on the impact of new technologies such as artificial intelligence, augmented reality, virtual spaces or Web3 ecosystems beyond art, as well as their challenges and opportunities in rural environments.
During the lecture, examples of the combination of creativity and new technologies, their practical application and their added value in cultural, tourism, educational, sports or medical environments, among others will be shown. A meeting, open to the public, where attendees can learn about the latest trends in these new narratives and discuss the challenges and opportunities they represent.
New technologies such as augmented reality or artificial intelligence allow us to create much more creative narratives that facilitate the dissemination of the message.
The digital tools that we currently have within our reach allow us to create more educational content, with a greater sensory impact and with significant advantages such as greater interaction, the breaking down of spatial and temporal barriers, the real-time tracking of every piece of content we generate, the design of new marketing and advertising models or the perfect intersection between tradition and avant-garde, etc. Added to these advantages is the strong visual component on which these new narratives and these new spaces rely, which also represents a wide range of possibilities for artists and creatives.
