Art meets science, inviting us to immerse ourselves in it and to discover it through the potential of new technologies. Learning is transformed into an experience capable of constantly reinventing itself, able to measure results, update content, and share knowledge in real time and without limits.
Creativity and new technologies foster the universalization and democratization of knowledge through accessible tools that are easy to understand and share. They encourage two-way communication, intercultural dialogue, and social debate about the real impact of the synergy between creativity and new technologies in the dissemination of science.
In this sense, each concept fulfills a necessary function that feeds back into the others.
Science lays the foundation. It is the concept, the method, the process. It shapes the message, explains, and answers every question through the most authoritative sources. It invites us to reason. It advances without limits.
Art is the vehicle that carries science to all audiences, on a global scale, without borders. It humanizes the rigor of science, puts unlimited creativity and the artist’s signature at the service of deep knowledge.
Technology creates the experience. Opens the communication process to different platforms, to different media and formats. It makes the process have no spatial, temporal or generational barriers. Use the resources that exist and invite us to be attentive to what is to come. To know and to build, without limits. Technology prioritizes information, allows us to decide times, forms, spaces and gives us power over the choice of each element. It helps us create understandable, comprehensive and manageable content.
Immersion favors the experience, enriches it, broadening it. It encourages curiosity and participation. Art ceases to be on the wall and moves to any space. The play is enjoyed in different ways and at any time. It is allowed to be explored, felt, debated, shared. It grows, challenging the limitations.
Fun through science outreach aims to foster active participation. It connects in-depth scientific theory, creative work, and the sensory experiences that technology provides for communication, information, and training through more playful spaces. It represents limitless recreation.
The version, in this context, is synonymous with versatility. We create in every moment and according to every moment. We adapt creativity to the message, the message to space, space to the public. And vice versa. The combination can be unlimited.
The limit can be infinite and can be marked by the unpredictable rhythm of the imagination. It can also be hierarchical and can be marked by the precise rhythm of science. Technology gives us the tools and the tools give us the advantage of being able to work in both scenarios, merge them, exchange them or reinvent them. The challenge is knowing how to assess not only the creative framework, but also the challenges, opportunities, and risks that this fusion of creativity and new technologies invites us to explore also in an unlimited way.
Augmented Reality
Houda Bakkali | Physical Piece + AR Version
