Houda Bakkali

Life is
beautiful

«With the graphic series Life is beautiful the visual artist Houda Bakkali launches a universal message of optimism and hope, more necessary than ever in these strange dark times that humankind is experiencing due to the global pandemic and the unpredictability of its evolution. While the whole world is sick, disoriented and frightened by the future, the Spanish artist concentrates on the digital canvas, all the most vibrant and incredible colors that nature and pixels are able to offer to create a real explosion of joy against which it is impossible to remain neutral. The implicit exhortation in these images is to savor every moment that life offers us, to saturate the heart and mind with positive thoughts, to be grateful to life despite all the difficulties it faces. Here the woman becomes an icon of a free and strong femininity and, camouflaged among the flowers, almost takes on the appearance of an ancient natural divinity reinterpreted in a contemporary key. Once again Houda Bakkali enchants for the naturalness with which she manages to synthesize complex concepts and moods in powerful and immediate images without trivializing the message she wants to convey. The mixed technique used by the artist, which combines photography, illustration, augmented reality and digital collage, is extremely versatile in materializing timeless poetic visions in the form of pure light that make you forget the coldness of the technological medium. Recently the artist, always careful to grasp the changes of our contemporaneity, was awarded important prizes in Paris and New York for the Freedom series, emblem of a courageous and transgressive female independence.»

Juliet Art Magazine

«Life is beautiful» was born during the pandemic. When the Covid-19 crisis began, I had already prepared my presentation at the first contemporary art fair in Monte-Carlo (Monaco) after lockdown due Covid and had selected the work to present. But during the quarantine I realized that a dark and extreme reality like the one we lived in and that still threatens us today, needs an enthusiastic and energetic response. An extreme piece for extreme conditions. I looked for a mix that would impact, but without losing the essence of the world that I like. «Life is beautiful» is a tribute to the female figure and to nature, and it is also a tribute to the colors of Riviera. It is an imaginary carnival, full of sounds and aromas, in which Mediterranean light and colors remember the power of happiness. This artwork differs from my previous works, I looked for a greater impact of color, without fear of excess and hybridization between various digital artistic techniques. I love to experiment and surprise the public.

I believe that artists have a moral duty towards society: we should think about making the public happy. The fact that the works serve to reflect on the vicissitudes of the world and denounce its injustices is perfectly compatible with an approach that brings color and hope. I love to create scenarios that are understandable and recognizable by the public. I sincerely believe that happiness has much more power than pain and drama. Happiness leads to success, to the realization of dreams. It is energy to continue. That is why it was not difficult for me to establish myself in the artistic field following these insights that unite my works. «Life is beautiful» is one of the best examples.

Press

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