Houda Bakkali

Houda Bakkali is an award-winning visual creative based in Spain. With a long career as a digital creative, in 2008 she published her first digital series called “Africa sweet and Pop”. In 2018 the “Beautiful African Woman” projected her onto the international scene, winning prestigious awards such as The New Talent Award at the Festival International Artistes du Monde in Cannes, festival sponsored by the City Hall of Cannes.

Houda has been honored with awards from the American Illustration (New York), International Motion Award (New York), the New Talent Award at the International Festival Artists of the World in Cannes, London International Creative, Paris Design Award, Creative Quarterly (New York), and for four times the Graphis Silver Award (New York), among others distinctions. Likewise, she has been selected by acclaimed TIME magazine for its first NFT drop. 

Her colorful works are created by combining digital illustration and mixed technique as well as motion graphics and augmented reality. Her art has been exhibited worldwide and her techniques and creative process have been recognized by different international magazines, institutions and iconic spaces including the Palazzo Bellevue, the Museum of Flowers in Sanremo (Italy), the emblematic Casinó di Sanremo (Italy), the Spain Culture in New York, Paradores Nacionales (Spain) or the House of Castilla la Mancha in Madrid, etc. 

The style

“Her style is unmistakable and derives from a sophisticated and often ironic mimesis of the popular contents of the urban environment, reworked through a lively chromatic pop range and an elegant and essential design. The artist seems to consider the urban scene as a festive visual spectacle in which the images imply a multiplicity of messages, of logical, emotional and symbolic meanings: metropolitan details coming from different cultures flow into her works, unexpectedly merging into a new balance without generating conflicts. Her language shares with the “historical” Pop Art the intent to arouse in the viewer an immediate response and the awareness that the multi-faceted cultural horizon in which we find ourselves living is a reality that cannot be evaded or denied, but must be investigated and understood in its formative factors and in the interconnections that animate its dynamics. In the digital age, in which the human component appears increasingly powerless in the face of a foreign and impersonal macrosystem, Houda uses new artistic techniques as a tool for a peaceful protest, as a means to reinvent the world by claiming the centrality of the human being incorporating augmented reality into her creations to give a different dimension to each artwork and making the public enjoy an immersive experience, bringing art to life (…)”

Review by Juliet Art Magazine (Italy).

Life is beautiful

«Life is beautiful» was born during the pandemic. When the Covid-19 crisis began, I had already prepared my presentation at the first contemporary art fair in Monte-Carlo (Monaco) after lockdown due Covid and had selected the work to present. But during the quarantine I realized that a dark and extreme reality like the one we lived in and that still threatens us today, needs an enthusiastic and energetic response. An extreme piece for extreme conditions. I looked for a mix that would impact, but without losing the essence of the world that I like. «Life is beautiful» is a tribute to the female figure and to nature, and it is also a tribute to the colors of Riviera. It is an imaginary carnival, full of sounds and aromas, in which Mediterranean light and colors remember the power of happiness. This artwork differs from my previous works, I looked for a greater impact of color, without fear of excess and hybridization between various digital artistic techniques. I love to experiment and surprise the public. 

I believe that artists have a moral duty towards society: we should think about making the public happy. The fact that the works serve to reflect on the vicissitudes of the world and denounce its injustices is perfectly compatible with an approach that brings color and hope. I love to create scenarios that are understandable and recognizable by the public. I sincerely believe that happiness has much more power than pain and drama. Happiness leads to success, to the realization of dreams. It is energy to continue. That is why it was not difficult for me to establish myself in the artistic field following these insights that unite my works. «Life is beautiful» is one of the best examples.

Life is beautiful by Houda Bakkali - 2020 - Mixed media on canvas 100x7o cm | 1/1

Transgression

«Transgression» is the most iconic work by Houda Bakkali, awarded in competitions such as the prestigious American Illustration in New York, the Graphis Silver Award in New York, the New Talent award at the Cannes World Artists Fetival, Creative Quarterly NY, etc. It represents the emancipation of women, serene transgression, beauty and feminine strength. This artwork has been exhibited on emblematic spaces such as Parador Nacional de Lorca, Parador Nacional de Córdoba, Cannes Festival Artistes du Monde, AI-AP in New York or Biarritz’s Casino.

 

 

«Houda Bakkali chooses to use a non-elitist aesthetic, looking for new lymph in the forms of everyday life and translating them into primary and empathic colors that make her works simple but incisive. 

 

Her icons are immediately traceable to the heart of the problem they face and tell about lights and shadows of our age with particular attention to the role of women, an emblem of beauty but also of dignity and strength. In this way the artist uses the visual language typical of the stereotype to overturn its meaning and create powerful characters who propose themselves as positive models of freedom and self-determination, whose mission is to break the stereotypes that would seem to embody at first sight.» Review by Juliet Art Magazine

 

Transgression by Houda Bakkali, 2018 Digital Illustration on methacrylate 86cm x 115cm | 1/10

Life is beautiful

«Life is beautiful» was born during the pandemic. When the Covid-19 crisis began, I had already prepared my presentation at the first contemporary art fair in Monte-Carlo (Monaco) after lockdown due Covid and had selected the work to present. But during the quarantine I realized that a dark and extreme reality like the one we lived in and that still threatens us today, needs an enthusiastic and energetic response. An extreme piece for extreme conditions. I looked for a mix that would impact, but without losing the essence of the world that I like. «Life is beautiful» is a tribute to the female figure and to nature, and it is also a tribute to the colors of Riviera. It is an imaginary carnival, full of sounds and aromas, in which Mediterranean light and colors remember the power of happiness. This artwork differs from my previous works, I looked for a greater impact of color, without fear of excess and hybridization between various digital artistic techniques. I love to experiment and surprise the public. 

I believe that artists have a moral duty towards society: we should think about making the public happy. The fact that the works serve to reflect on the vicissitudes of the world and denounce its injustices is perfectly compatible with an approach that brings color and hope. I love to create scenarios that are understandable and recognizable by the public. I sincerely believe that happiness has much more power than pain and drama. Happiness leads to success, to the realization of dreams. It is energy to continue. That is why it was not difficult for me to establish myself in the artistic field following these insights that unite my works. «Life is beautiful» is one of the best examples.

Life is beautiful by Houda Bakkali - 2020 - Mixed media on canvas 100x7o cm | 1/1

Too many fish too few loaves

Too many fish, too few loaves by Houda Bakkali, Digital Illustration on methacrylate 93x69cm | 1/10

This pieces was awarded with the prestigious Graphis Award in New York and the London International Creative Competition. «In the digital age, in which the human component appears increasingly powerless in the face of a foreign and impersonal macrosystem, Houda Bakkali uses new artistic techniques as a tool for a peaceful protest, as a means to reinvent the world by claiming the centrality of the human being. In the series «Too many fish, too few loaves» for example, we see the outline of a contemporary business man watching with greed a large floating fishbone, surrounded by a fine dust of colored polka dots. This apparently carefree image immediately tells the violent competitiveness of a world that is increasingly impoverished of its resources and the scandalous inequality of a wealth that is the prerogative of the few to the detriment of the majority of the community. But at the same time, the image seems to prefigure the imminent victory of color, a disruptive vital force that will succeed in subverting the status quo in a new harmony. Here the artist’s gift of speaking about the problems of our times with depth and lightness is more evident than ever, proposing positive models of thought and behavior without reducing the explosive reach of her message. The time of fantasy and dreams can be here and now, if we actively engage in a mutual dialogue to reach love and hope.» Review by Juliet Art Magazine

Aumented reality

«Don Quixote Time» was awarded with the Graphis Award in New York. Likewise, this piece was selected for the international art magazine ArtReveal for cover and featured artwork. In 2021 a unique version of this piece was exhibited at the La Casa de Castilla-La Mancha in Madrid in an official event during the International Book Day. 

Regarding her work, the President of the Regional House of Castilla-La Mancha in Madrid, Jose Fernando Ruiz, believes that “Houda is one of the most inspired and emerging artists of our time, her expression is a discovery, not only of the most avant-garde techniques in the creation of communicative images but also in technical management and especially in her conceptualization of things. Her work is not anchored in beauty and the pleasure of sight but seems like this because of its beauty. Her work is above all a commitment to our time and the most progressive ideas in our world.

The artist takes a new look at Don Quixote, without paying special attention to the scenario; his adventures or the characters and their actions, she looks from another point of view: that of ideas. The artist collects the ideas that underlie the novel; freedom, cooperation, progress, overcoming injustice, etc. These ideas support this new point of view, allowing the artist to approach the concept with scenes, colours, and even novel characters. A work that evokes Don Quixote from all angles, without having to respect certain rules and, therefore, is more quixotic than many other versions. The Regional House of Castilla-La Mancha receives from Houda Bakkali this art piece that comes with considerable international recognition. Now, this piece has come into Quixote territory, closer to its origins.

We are indebted to Houda, a debt that we will only be able to pay off with the quixotic madness of moving forward, always looking towards a clean horizon full of peaceful coexistence and the balance between the interests of humanity and the planet.”

Don Quixote Time by Houda Bakkali Digital collage on methacrylate | 1/10
Contact Info

hi@hbakkali.es

www.houdabakkali.com

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